Lease Product Development
These steps are vital in developing and selling your lease products: Developing a Marketing Strategy Do we want to be in the leasing business? What type of leasing entity does the lessor want to be? What are our target markets? What is the wants and needs of the market? What is our competitive advantage? What is required to develop competitive advantage? Product development Products tailored to market in which the lessors has a competitive advantage Targeted leasing products based…