–Competitive Advantage – this takes a number of forms e.g. size, funding sources speedy process.
–Specialisation – creating a niche, focusing on specific product or market segment, transaction size, equipment type, industry or geographical area.
–Customer service and flexibility – good relationship. Flexibility in product offering and responsiveness of the lessor.
–Funding Ability – for long term sustainability and viability
–Controlled back-office costs – a lower back office cost enhance profitability.
–Highly-trained workforce – profitability will suffer with inadequate skill and knowledge capacity of staff.
–Appropriate strategies – the lessor must not base his assumptions on things he cannot control.
–Adaptability to market shifts – lessor should have the ability to shift in and out of different markets as profitability changes.
–Maintenance of objectives – keeps focus on core business.
