MARKETING TIPS FOR LESSORS

 

Sales promotion and prospecting

Who are your prospects?

i. Every vendor

ii. Every vendor sale person

iii. Manufacturer

iv. Every retailer, professionals, Service firms

v. Every lessee active or inactive

vi. Every one

Prospects Management & Strategy

i. Categorisation

ii. Cold or warm prospects

iii. Geographical concentration

iv. List building

v. Sources for general prospects: trade associations, business directories, news story lead etc

vi. Direct mail

vii. Lessee follow up

viii. Speaking engagement

ix. Convention& Trade shows

x. Center of Influence

xi. Drive around town

xii. News paper advert

xiii. News letter