Sales promotion and prospecting
Who are your prospects?
i. Every vendor
ii. Every vendor sale person
iii. Manufacturer
iv. Every retailer, professionals, Service firms
v. Every lessee active or inactive
vi. Every one
Prospects Management & Strategy
i. Categorisation
ii. Cold or warm prospects
iii. Geographical concentration
iv. List building
v. Sources for general prospects: trade associations, business directories, news story lead etc
vi. Direct mail
vii. Lessee follow up
viii. Speaking engagement
ix. Convention& Trade shows
x. Center of Influence
xi. Drive around town
xii. News paper advert
xiii. News letter