These steps are vital in developing and selling your lease products:
- Developing a Marketing Strategy
- Do we want to be in the leasing business?
- What type of leasing entity does the lessor want to be?
- What are our target markets?
- What is the wants and needs of the market?
- What is our competitive advantage?
- What is required to develop competitive advantage?
Product development
- Products tailored to market in which the lessors has a competitive advantage
- Targeted leasing products based on industries or transaction size
- Credit officers and sales managers must be an integral part of the Product development process.
- Leasing product prequalifies potential lessees & limits potential lessees
ELAN Advisory Service
For more information: 08023176691, 08023179048, info@elannigeria.org, www.elannigeria.org