Lease Product Development

These steps are vital in developing and selling your lease products:

  • Developing a Marketing Strategy
  • Do we want to be in the leasing business?
  • What type of leasing entity does the lessor want to be?
  • What are our target markets?
  • What is the wants and needs of the market?
  • What is our competitive advantage?
  • What is required to develop competitive advantage?
Product development
  • Products tailored to market in which the lessors has a competitive advantage
  • Targeted leasing products based on industries or transaction size
  • Credit officers and sales managers must be an integral part of the Product development process.
  • Leasing product prequalifies potential lessees & limits potential lessees
ELAN Advisory Service

For more information: 08023176691, 08023179048, info@elannigeria.org, www.elannigeria.org