MARKETING TIPS FOR LESSORS
Sales promotion and prospecting Who are your prospects? i. Every vendor ii. Every vendor sale person iii. Manufacturer iv. Every retailer, professionals, Service firms v. Every lessee active or inactive vi. Every one Prospects Management & Strategy i. Categorisation ii. Cold or warm prospects iii. Geographical concentration iv. List building v. Sources for general prospects: trade associations, business directories, news story lead etc vi. Direct mail vii. Lessee follow up viii. Speaking engagement ix. Convention& Trade shows x….